Written by PETA
You've no doubt seen the commercials with "happy" California dairy cows who chat and gossip in lush green fields. Obviously, the part in which the cows talk is fiction, but many viewers don't realize that the rolling green fields are also figments of a marketing team's vivid imagination. Cows in California are commonly raised ankle-deep in manure on crowded factory farms, and a lawsuit filed by PETA this week is attempting to set the record straight.
PETA is suing the California Department of Food and Agriculture (CDFA) and the California Milk Advisory Board for making false and misleading advertising claims after we filed a public-records request for all documents to substantiate the claims made in the “happy cows” ads, but the CDFA failed to produce a single document supporting the commercials. We’re also asking the court to order the agencies to stop running the ads and to turn over thousands of pages of other documents that we believe will expose the extent of their false claims, but which the CDFA is illegally withholding on spurious “trade secret” grounds.
This isn’t the first time that PETA has tried to force the Milk Advisory Board to stop lying to consumers. We sued the board in 2002, but the court ruled that, as a state agency, the board could not be sued under California’s unfair competition law. We then filed two complaints with the Federal Trade Commission, one in 2002 and the other in 2009, but it refused to take action.
You can help by refusing to buy any dairy products. The only truly happy cows are the ones whose babies aren’t torn away from them so that humans can drink the milk nature intended for calves.
Written by Alisa Mullins
I'm a newbie at the vegetarian lifestyle but I've been wanting to pursue this for quite some time. I have an extra soft spot in my heart for animals and tho I was raised as a meat consumer I am giving up many things I use to eat. I don't want to stop there, I'd like to further educate myself and become active for animals rights/animal welfare. I don't know where to look or start but I live in morris il. If anyone can help me please let me know.
Betheirvoice85, you can get more information from the following links:
Thanks for your continued interest in helping animals!
Sally, what is the web address for the no mercy website? This makes me sick. People are so "blissfully unaware". They enjoy not knowing where their food and other animal products come from. That way it's easier for them to sleep at night and go on with their ignorant lifestyle.
We need to take a stand for all animals and the way they are being abused and slaughtered. This Earth will only provide enough to satisfy every man's need, but not our greed. Specific companies are purposefully hiding the truth from us hoping we are too naive to ask the question, where does my food come from? No more!
You're not going to let them get away with it! This is why I admire Peta so strongly. One day the truth will prevail and these misleading ads will be replaced by the ones that ran during the Stanley Cup finals! Wow, I was happier than the game winner after seeing that ad by CETFA. Keep up the Great work!!
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.