Written by PETA
One reason I'm glad to live in Houston is that the Texas Medical Center is here. The center includes some of the country's leading health care facilities, such as the Texas Heart Institute (THI)—which was recently named one of America's best centers for heart care for the 20th consecutive year. So THI seems like the perfect place to display our sizzling "Bypass Heart Disease" ad, which features a sexy nurse touting the cardiovascular benefits of a vegan diet.
We've sent our request to the institute's president, but now we want our readers to weigh in. Please vote in the following poll. And as always, feel free to share your thoughts in the comments section.
Should THI use PETA's sexy nurse poster to let people know that they can improve their heart health by removing fatty and cholesterol-laden meat, milk, and eggscustomer surveys
Written by Jeff Mackey
This advertisement is extremely derogatory to women, and to nurses. Nurses are trained medical professionals, not strippers. This ad belittles the lifesaving work that nurses do.
Really, PETA, can't you find a way to accomplish your objectives that does not reduce women to *** a$$?
As an organization staffed largely by feminist women, PETA would not do something that we felt contributed to the very serious problems that women face. Our “naked” demonstrators and models choose to participate in our actions because they want to do something to make people stop and pay attention. We feel that all people should be free to use their minds and bodies as political instruments to bring attention to animal suffering like this, and we appreciate any effort to help those who have no voice. We use all available opportunities to reach millions of people with powerful messages. We have found that people do pay more attention to our racier actions, and we consider the public’s attention to be extremely important. Sometimes this requires tactics—like naked marches and colorful ad campaigns—that some people find rude or outrageous, but part of our job is to shake people up and even shock them in order to initiate discussion, debate, questioning of the status quo, and of course, action.
Please know that we also feature men in our ads and demonstrations; the following are just a couple examples:
David Cross [www.peta.org/.../David-Cross-naked-fur-ad.aspx]
Dave Navarro [secure.peta.org/.../20334.jpg]
I AGREE WITH CAROLE.
What does it prove to stir up hard-ons? ANYone can do that! The STate of the Union Undress was very distasteful and how will anyone take PETA seriously with these kinds of drastic ads? ANYONE CAN TAKE OFF THEIR CLOTHES. Two wrongs don't make a right.
I'm a Vegan and like all Peta ads its a bit "risqué" if you will. This ad is not nude like the other Peta Campaigns, all it does is show cleavage. I say maybe it's not the best ad (in showing that there is more than boobs), but for if it weren't a little dirty it wouldn't be Peta. I don't love it, but I'm not deeply offended by it either.
I LOVE PETA and its ads.
lighten up folks, It's funny. and besides, it gets attention and causes people to think. (yes, my wife agrees) I do wish Peta would place some emphasis on eating LESS meat, in addition to eating no meat. how much attention would an overweight construction worker receive, eh....
I don't think it should. Sorry.
People give Peta a lot of flack for being sexist, and usually (being a protester and all) I say it's soley to get attention. But this is unnecessary. If you are aiming to show that a vegetarian diet is apart of a healthier life, than do that with something else besides a girl's breasts. Use statistics and something that would suggest 'health'. How about a family eating a vegetarian meal? Or someone who has gone vegetarian and saw their risks of heart disease go down? People respond positively to that. This just seems distasteful, offensive (to women) and gives people bad impression of Peta and it's members. Please do us, your supporters, proud.
PETA, I think most of your campaigns are amazing, but the one thing that almost makes me want to quit PETA is this crap. Why waste donation money on sex? Sex does NOT sell, especially for charity! What the hell does a "sexy nurse" have to do with the health benefits of veganism? I hate when PETA uses naked celebrities to prove a totally irrelevant point. I can understand it when the poster says "i'd rather go naked than wear fur." that makes sense. But heart health? the circus? wtf do naked people have to do with that? this is a disgrace. Please remove that ad and NEVER repeat the action again!
Well for those of you complaining, I agree with you. At least PETA has her covered up, and :O they're using a model that isn't skin and bones! I thought your stance PETA was only thin people could be vegetarian, are you finally coming around and seeing that fat people can be vegetarian too.
I'm not saying the modelis fat to be insulting, those of us involvedi in the fat acceptance community are trying to change the term fat from being a insult into just a descriptive term. I'm mentioning this, because there might be people out there who would think I'm talking trash about the model or whatever, That's not it at all, I'm glad to see PETA showing you don't have to be super skinny to care for animals. I hope this means an end to their offensive anti-fat campaigns.
I agree with you so much Carole, almost half of what I watch on TV now is cartoons, just so I can get away fromthe constant sex/violence programming on most stations. Educational channels also are pretty good for this. PETA has had a long history of using sex and exploiting women's bodies for attention. I guess they must think that guy drooling over the girl in a lettuce bikini is really going to take her spiel on veganism seriously. This ad seems to be a sign that insome regards they're finally getting the message, and at least this womanin the nurse ad is covered up for the most part.
It can be sexy without being cheesy. Crop it above the cleavage and her eyes still make it sexy.
See here for example:
leehammondphotographer.com/.../NurseAd.png
I know I'm a man, so I can't speak for women, but I always saw sex as something that was stigmatized by the religion of Christianity -- which also promotes cruelty to animals -- and not necessarily as something bad.
However, I agree with Carole that it is distasteful to make sex an ultimate goal in itself, something that is done ridiculously often in our culture and pressures people to look at sex from a one-sided standpoint.
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