Payback Is Hell

ah PETA you let me down on this one. While usually i'm right there with you fighting the good fight this one went wrong. This is just reinforcing the negative stereotype people already associate with sharks. This will only do more harm then good. EPIC FAIL PETA.

And by the way I agree that PETA is a revolutionary organization and I thank the Earth for them every day. There is no way in hell I would bother posting about them all the time if I were not a huge supporter of their organization overall. It's just that PETA does not seem to see how they are driving people right back to that plate of steak because that is what they are doing with these tactics. They may never see why unless they hire a psychologist.

Hi Susan I share your concern for animals and I agree with everything you said. However I've worked professionally both with wildlife and domestic animals for many years now. I'm sorry to tell you that PETA's inyourface style has driven more people away from animal rights than it has enlightened people. PETA has only hurt the cause with their ads. Yes people know the ad is just an eyecathcer. But most of the general public are "guilty" of eating meat ignorance of how to care for their pets etc. People know this and they have guilt about it. PETA's tactics only make the general public feel attacked assaluted and angry. It is worse than worthless it is harmful and not conducive to education. PETA needs to hire some PR people or psychologists if they want real change. Peace. Maya

I think that what you are doing is awesome. I think that billboard will be very effective because we have so many idiots that dont realize what they are doing and if they do they dont stop anyways. I feel the same way you do because i LOVE sharks with a passion and will pursue a career in them. I have a feeling this will stick in their heads. your amazing peta!

This ad is very wrong. Sharks do not know the concept of revenge. It is a human emotion and while sharks feel pain it does not make them human. As a person who finds sharks beautiful and amazing animals I find this insulting to the shark. As well to the humans. Someone mentioned that a shark would not be offended if he saw this ad. That is lovely but the shark will not see this ad. A shark cannot understand this ad. You forget that it is humans you are trying to reach out to with your messages and thus you need to dig down and find those human emotions like revenge...but on a kinder level. If you release this ad I'm worried that it will be PETA killing the sharks and not just fishermen. Shark Week is trying their best to help show people that sharks are only animals programmed to hunt and survive. Yes not everything on Shark Week is 'PETA safe' but that still doesn't mean that they have a message that they are trying to get across. That message is 'Sharks are NOT maneaters.' And also that picture is VERY wrong. When a shark attacks it is usually a test bite thinking the person is a natural prey seal turtle etc it is very rare almost never that a shark completely eats a person. Human is not their natural diet. So please think about the sharks that will be hated because of this ad. Think about how many people are going to laugh at you already You were very close to having me support you but sadly this crossed the line. I'm sorry I hope you can redeem yourself since it looks like you lost a lot of fanbase. Please think about the HUMANS who you are advertising to. Humans I know how much you dislike them are your only chance at saving the shark. There may be many PETA Vegans etc but there are a lot more meat eaters and a lot more people who don't care about the welfare of animals. Sarah