Written by PETA
When rock deity Chrissie Hynde says "I'll Stand By You," she really means it.
When we told Hynde that we were resurrecting our McCruelty campaign, she pulled out all the stops, starting by unveiling her new "i'm hatin' it" ad in Salt Lake City, where throngs of people were thrilled to see the powerful image. But the folks at Cleveland Outdoor Advertising weren't so thrilled when we submitted the Ohio native's ad to them as a billboard. According to PETA's advertising agent, Cleveland Outdoor Advertising "didn't feel comfortable" with the ad.
Well, often the truth isn't comfortable, and in this case it's painful—scalding, actually. The chickens who are killed by McDonald's suppliers are dumped onto conveyer belts, shackled upside down, and then run through an electrically charged "stun bath" before their throats are cut and they are immersed in defeathering tanks full of scalding-hot water—often while they are still conscious and able to feel pain. Join Chrissie Hynde in urging McDonald's to make it suppliers adopt controlled-atmosphere killing, a less cruel method of slaughter. It would cost the corporation nothing to ask its suppliers to make the switch, which would spare millions of chickens from enduring extreme suffering.
Written by Logan Scherer
By signing up here and giving us your details, you are acknowledging that you've read and you agree to our privacy policy.
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!