Will Motorists See Red Over McCruelty Billboards?

Great idea!!! And I also think that more need to be put up of abused animals..ofcourse there will be screamers over that about .."how awful" or "kids should not have to see that" but..maybe the kids will say..hey mom and dad..can we go get our pets fixed so they cannot have babies..or can we take our dog off of the chain?? could work!!

Karen Eliot Agreed!! My only issue with this billboard personally I'd be more inclined to "do something about it" if instead of stating the problem "chickens are still conscious..." supply the solution. I had no idea about the whole CAK thing... Maybe billboards should mention THAT in some way shape or form? Am I making sense?

You should also put that they are scalded alive....thats worse because the chickens are in pain much longer than that of having their throats cut but good on you anyway PETA.

Who cares if its offensive to those that consume this garbage!People need to know what they are eating...in this day and age people think that saving money is the most important thing but I say you get what you pay for!I agree with above poster the ad campaign needs to emphasize not only the cruelty but also the distgusting conditions that are ultimately going into their kids mouths! I tried to simply TELL my friend about 2 documentaries I recently saw and she stopped me short saying "dont tell me I dont wanna know" this mentality is what drives those to continue to consume without a conscience thus supporting those that are the MOST CRUEL! I hope that its those that think that ignorance is bliss that finally see the light as they are stuck in traffic sucking down the coffee they just bought out of styrofoam cups! May they finally realize that they are the solution as well as the problem. I am a changed person after seeing these documentaries! I thought that it was OK if it was organicfree range...it is not unless its VEGGYS period! I already have more energy and feel better...thank you PETA for re educating me that donation isnt my only responsibility to the planets animals!

Grandma killed chickens by cutting their throats while they were still alive and few people think of Grandma as evil. However people are more likely than ever to believe that a big corp is evil so you're in luck. Unfortunately by not suggesting that viewers tell McD's to change how they kill animals your article states that this is the goal you have wasted your ad budget. Advertising is all about creating a tension that can be released but the ad has to provide the tension and the means of it's release. I'm surprised you haven't gone after them over the sick cows and slaughterhouse contamination of meat by untrained illegals no less. Together they account for quite a bit of the rise of superbugs something blamed on human consumption of antibiotics but which is certainly far more of a problem in the food industry. Why that angle? Because in times of hardship people's circle of concern narrows a lot. Caring about animals especially enough to radically change your eating habits is for most people a luxury. Worrying about the health of your family however... that's timeless and probably a way a lot of folks express their anxiety you had a handle on a primal insecurity and went with something else instead. If you wanna hook Mom Dad and Mom Dad is where it all starts you show McD's to be filthy not just cruel. These are cruel times after all. Urging viewers to demand saferhumane slaughter would have given people a concrete action they could do to relieve the stress this ad makes them feel. People don't like feeling stressed and because you haven't given them any way out they will end up by being angry with you for making them feel this way and will in the future discredit anything they see with your name on it. People are irrational that way. We need to work with that.