Which Fish Billboard Is Better?

Written by PETA

Posted 08-07-2007

PETA Files reader Nancy Winebarger just sent me her own version of the Mercury Poisoning fish billboard I wrote about last week. Here’s what she said:

"I saw the blog today about the Mercury Poisoning billboard being rejected based on the image used, so I thought I'd pass along an idea for something that might be a bit more palatable to the squeamish."

I think both concepts do a great job of alerting people to the issue in a way that grabs your attention in a different way. I’ve posted both Nancy’s and PETA’s version below—which one do you like better?

Tags:

fish, heigl, john, lennon, maher, fob, cobra starship, mercury poisoning

Recent Comments

Scarlett commented:

Aug 7, 2007 5:22 PM

I like the first one mostly because it won't invoke the antipeta stuff from press. Like how they say peta is a cult of extremist. Yes idiots there is a cult trying to brainwash your children into loving animals. That's right. No no no cults aren't out for money anymore or power they are out to make your children do good and that is bad.
hawley commented:

Aug 7, 2007 3:05 PM

i don't like nancy's. i am not offended by peta's and am more compelled by it. i think with nancy's you concentrate more on the "wit" i would be much more likely to think about fish with peta's original
Brianna Fritchey commented:

Aug 7, 2007 1:36 PM

I like them both equally. Different people react to different things. The original shows what can happen and doesn't sugarcoat anything Which some of the more hardened people will react to and Nancy's is rather funny so it will appeal to the younger crowd.
Maya commented:

Aug 7, 2007 1:23 PM

PETA should ask people who eat fish what they think of both ads. That way you're not preaching to the choir. Or ask a psychologist. I still think a scientific chart from a neutral source would be good too. Good luck. Fishes rule!
Canaduck commented:

Aug 7, 2007 12:29 PM

I think Nancy's is better because it's less likely to offend people...plus it cracks me up. I would say that you should DEFININTELY use it.
keith commented:

Aug 7, 2007 12:24 PM

Sorry Nancy. your idea is fine..but does not hammer the point home about the ultimate fate of eating mercury contaminated fish.
KathyF commented:

Aug 7, 2007 12:05 PM

Sorry but I much prefer Nancy's. The image in the photo doesn't look like a child it looks like a grownup who's being exploited. It's offensive regardless of the reason the poor person developed brain damage.
Jaclyn commented:

Aug 7, 2007 10:48 AM

I like the "Got Brain Damage?" because Peta is not associated with it meaning that people who would otherwise not visit a peta site may just visit fishmakesmesick.com.
Michele commented:

Aug 7, 2007 10:13 AM

I like both ideas for different reasons. I think the "rejected" billboard is good simply because it is disturbing and controversial and should not be avoided just because it does not look "nice". However Nancy's version is thought provoking due to its simplicity. You will get people looking at it just because it will remind them of the "Got Milk?" ads but when they try to decipher it they will really have to think about what they are seeing. In order to raise awareness of such an issue I do not think you have to limit yourselves to one particular billboard I think both have their place in this campaign.
stasya berber commented:

Aug 7, 2007 10:02 AM

I like the first one. the second example strikes me as insensitive and exploitative though others will think it purveys the seriousness of the issue. also both of the ideas have different website addresses is there a reason for this?

Page:

Which Fish Billboard Is Better?

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