I'd Rather Go Naked Than . . .

Written by PETA

OK, so essentially everyone in the developed world has at least heard of PETA’s “I’d Rather Go Naked Than Wear Fur” campaign. At least everyone with access to a TV, computer, radio or newspaper. And, to be honest, we’re quite proud of the campaign’s success.

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It’s pretty clear we’re all about getting naked for a good cause, so I was thrilled to hear about UK-based Lush Cosmetics’ new “naked” marketing campaign. And since the company is as animal-friendly as they come, I love it even more.

TreeHugger/Creative Commons
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