Written by PETA
Just weeks after Pepsi announced that it would stop testing on animals, Coca-Cola has sent a letter to PETA announcing that it will no longer fund or conduct animal experiments. Coke had something of a history of invasive animal experimentation—including cutting open chimpanzees’ faces in order to conduct taste tests and force-feeding chemicals to rodents to test “caramel color”—so this compassionate decision by the company is a huge step forward, and it sends a powerful message to all companies that still test on animals about how a responsible, progressive company does business. Here's what Coca-Cola's senior vice president, Danny Strickland, said in his letter to us announcing the company's decision:
“The Coca-Cola Company does not conduct animal tests and does not directly fund animal tests on its beverages. … We are sending letters to our partners and research organizations who may conduct safety evaluations on … ingredients insisting they use alternatives to animal testing ….”
Strickland also talked about a deadly physiology test on taste reception in rats that PETA had discovered Coca-Cola was funding through the year 2008, saying, “Recently senior management became aware that research involving rats was being conducted as part of a grant we had funded at Virginia Commonwealth University to study taste reception. We have contacted the University and have discontinued our funding.” This is a big victory for animals and an encouraging sign that animal experimentation is rapidly on its way to becoming another chapter in the history of severely messed-up stuff we wish we had never thought of in the first place.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.