Written by PETA
My friend Ann Marie just sent me this photo. I guess she was at the mall and saw it in Sephora on the Smashbox make-up counter. I don't really know an awful lot about makeup, having never worn any myself (Actually, there was an unfortunate few weeks during high school when I was trying a little too hard to be "emo" and thought black eyeliner was a good idea), but I thought this was pretty damn cool anyway.
In case you can’t read the text, it says, “every product created by smashbox goes through many stages of development and testing, but we are proud to say that none of it is tested on animals!” Nice work, Smashbox.
Enough people are aware of the whole animal testing thing that it's easy to find a variety of products that haven't been tested on animals these days, but if you’re new to this game and need a little help, click here.
I believe that Smashbox, which happens to be my favorite brand ever because of this, is completely vegan aside from some of their brushes. They even emailed me a requested list of the makeup brushes that are vegan. The process of making their nonvegan brushes is entirely cruelty free. This is what I read directly on their website--> "Smashbox products are cruelty-free and vegan, meaning that they are
never tested on animals, and they do not contain any animal by-products.
Many of our brushes are made from animal hair, however no animals are
harmed in this process." I absolutely love them!
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