Written by PETA
The footage isn’t the highest quality in this video of our recent POM Horrible campaign launch, but it interests me because it’s a great example of how the technology helps with the flow of information (and if you watch the full video you'll see it gets better at the end). That’s a no-brainer of course, but my point is that there is added value with doing things like a demo outside of POM’s headquarters. You’re not just doing it for the passersby to take it, you’re not just doing it for the media to cover—anyone could stumble upon the information that POM kills animals just to help market their juice.
By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!