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Outdoor Showering in Canada

Each week, PETA’s campaigners post a new article about their lives traveling the country fighting for animals. This week’s post was written by Emily Lavender.

In honor of World Water Day, we took our shower demonstration to downtown Victoria, British Columbia, in Canada to show people how they can reduce their impact on the planet by going vegan. Did you know that it takes about 2,400 gallons of water to produce just 1 pound of beef? That’s a crazy but true fact, and we use our shower demo to spread the word about the massive amounts of water that you’re wasting if you’re eating meat.

We’ve never seen this much media in Victoria before, and one Action Team member said that she’s never handed out so many leaflets. The street was bustling—everyone from children to grandparents was stopping to ask questions and take pictures. People were bumping into each other, and smiles were becoming contagious.

People unloading from city buses got quite the shock, and I’m sure the passengers on the double-deckers got an eyeful. We were absolutely frozen by the end of the demo, but it paid off—our picture was on the front page of the local paper and on both TV stations’ newscasts, and it was even featured in the opinion column in the paper the next day.

For the newspaper alone, that means more than 70,000 people got the message that meat’s not green!

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