Upon learning that Forever 21 was selling clothing made of fur, peta2 threatened a boycott and called on its supporters to take action against the popular clothing chain. The response from activists was so overwhelming that Forever 21 contacted PETA to begin negotiations. The company's senior vice president soon vowed that the company would remove all fur from its stores and never sell it again.
2004 - Abercrombie & Fitch Pledges Not to Use Australian Merino Wool Until Mulesing and Live Exports End
American retail giant Abercrombie & Fitch has set a new standard for clothing companies by pledging not to use Australian wool in any of its garments until both mulesing and live exports are stopped. Abercrombie & Fitch hopes to set a precedent in the world that other retailers can follow to help end the needless suffering of sheep who are raised for their wool. As more and more retailers follow Abercrombie & Fitch's lead and stop buying wool that comes from mutilated and abused Australian sheep, the Australian wool industry will be forced to abandon its cruel practices.
2004 - New Look Rejects Australian Wool
After reviewing video footage from PETA showing the cruel treatment of lambs and sheep at the hands of the Australian wool industry, prestigious retailer New Look, a $1 billion company based in London, has said that it will now refuse to purchase Australian wool from producers who practice mulesing and send sheep overseas on "death ships." New Look officials thanked PETA for alerting them to the cruelty in mulesing and live export.
2004 - Pigs Safe From Greased-Pig Contests at University of Texas at Arlington
In 2003, PETA contacted several fraternities and sororities at the University of Texas at Arlington after learning that the groups jointly held a greased pig contest. As a result, a new bylaw was passed that required approval from the Panhellenic Executive Board for any fraternity-related event using an animal.
In March 2005, a fraternity member contacted us about holding a pig chase and explained that the Panhellenic Council would only allow the event if PETA approved. We explained the inherent cruelty in all events for which animals are involuntary participants, and the fraternity agreed to pursue more humane options for its fundraiser.
2004 - Rat Dangling From Telephone Wire Saved
PETA came to the rescue of a rat who was dangling by his front feet from a telephone wire, high above a busy road. We created a trampoline with a sheet beneath him and used a pillow to gently push him from the wire. He is now safe in the hands of a wildlife rehabilitator and soon to be released back into the wild.
