After meeting with PETA and learning about the cruelty inherent in the procurement, training, and disposal of great apes when they're no longer useful to the entertainment industry, advertising agency Global Hue signed PETA's Great Ape Humane Pledge, agreeing never again to use great apes in any future advertising campaigns.

PETA met with executives at Young & Rubicam--a powerful and respected advertising agency--to alert them to the abuse that great apes endure when used for the advertising industry. After learning about the cruelty, they immediately called upon their creative directors worldwide to never use great apes in any future advertising campaigns.

After PETA provided the Ad Council--a powerful and respected nonprofit organization best known for its public-service campaigns--with information about the abuse that great apes forced into the entertainment industry suffer, Ad Council president and CEO Peggy Conlon pledged that the group would never use great apes in any future advertising campaigns.

AIDS Walk New York, a 45,000-person event held annually in New York City's Central Park, is the largest AIDS fundraiser in the world. Organizers contacted PETA to ask about a planned release of live doves. We let them know about the risks that these domesticated birds face - including predation, exposure, and becoming lost - and they compassionately decided to make their fundraiser animal-free.