PETA met with executives at Arnold Worldwide--a powerful and respected advertising agency--to alert them about the abuse that great apes endure when they are used in the advertising industry. After learning about the cruelty, the executives pledged never to use great apes in any future advertising campaigns.

PETA spoke with executives at Big Fuel Communications to alert them about the abuse that great apes endure when they are used in the advertising industry. After learning about the cruelty, the executives immediately pledged never to use great apes in any future advertising campaigns.

After PETA provided DraftFCB, one of the top 10 U.S. ad agencies, with information on how great apes suffer as a result of being used for advertising, the agency signed PETA's Great Ape Humane Pledge, agreeing never to use great apes in any future ad campaigns unless undisturbed in their natural habitat.