PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this compassionate decision, the company joined the ranks of top fashion retailers H&M, Forever 21, and others that have adopted fur-free policies. The move also sent a powerful message to the clothing industry that forcing rabbits, coyotes, foxes, and other animals to endure horrible lives and torturous deaths will not be tolerated.

PETA wrote to NYC menswear and accessory store Jack Spade after receiving numerous complaints about the company's sale of frog dissection kits. After receiving PETA's letter explaining the needlessness of killing frogs and other animals for dissections, the company had a change of heart. Clearing its shelves of the kits--which came with a vacuum-sealed, formaldehyde-treated frog, tools for dissection, and an instruction booklet on how to explore the animal's innards--the company also issued an apology, saying, "Jack Spade doesn''t support the unethical treatment of animals."

After years of pressure from animal rights activists nationwide - including PETA - JCPenney has finally decided to stop peddling pelts. PETA first wrote to JCPenney about the company's support of the cruel fur industry in 2001, and we have kept the pressure on ever since, including sending complaints to the company over its mislabeling of fur items.

PETA received calls of concern from JCPenney customers who were dismayed that the company was selling a product called "Planet Frog," a small aquarium kit that comes with a coupon to receive live tadpoles in the mail. After a harrowing journey by delivery truck, the tadpoles are placed in the small tank in which they mature into frogs and spend their entire lives. PETA wrote to JCPenney to explain the cruelty of subjecting frogs to life in a plastic prison and to request that the company stop selling the "Planet Frog" kits immediately. After hearing from PETA, JCPenney agreed to remove the product from its shelves.

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to leading pharmaceutical corporation Johnson & Johnson. After learning about the abuse that is suffered by exotic animals who are forced into the entertainment industry, Johnson & Johnson promised not to produce any ads featuring wild animals unless the animals are left undisturbed in their natural setting.