Following discussions with PETA about the cruelty of Australian wool, Swedish-based international retail giant H&M has pledged to source more of its wool from other countries and to ensure that any Australian wool it purchases comes only from farmers that don't practice mulesing (a cruel procedure in which Australian farmers carve chunks of skin and flesh from lambs' backsides). H&M joins other leading retailers that have pledged not to use wool from mulesed lambs, including American Eagle Outfitters, Abercrombie & Fitch, Timberland, Aeropostale, and many more.

In June 2006, PETA initiated discussions with the executives of CKE Restaurants, the company that owns fast-food giants Hardee's and Carl's Jr. One year later, CKE implemented a strong new animal welfare plan that will significantly improve the lives and deaths of some of the pigs and chickens whose flesh and eggs are used in Hardee's and Carl's Jr. restaurants. Read more about the agreement.

This follows on the heels of Burger King's recent animal welfare improvements and marks another victory in PETA's ongoing battle to eliminate the most horrific abuses of farmed animals.

After a recent incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to grocery-store chain Harris Teeter to explain that great apes who are forced into the entertainment industry suffer terrible abuse. Several years earlier, Harris Teeter had used a chimpanzee in a promotion. After learning about the abuse that these endangered animals endure, Harris Teeter promised not to produce any future ads featuring great apes.