Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain's stores in 36 states rid their racks of fur items in accordance with Forever 21's no-fur policy. Forever 21 took the fur-free pledge after peta2 launched a national boycott of the company in November 2004.

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to Gap Inc., which had featured Travis in an Old Navy commercial as a young ape. After learning about the abuse suffered by great apes forced into the entertainment industry, Gap Inc. promised not to produce any future ads featuring great apes.

In January 2001, PETA learned that General Motors (GM) administrators routinely ordered maintenance crews to trap and drown "nuisance" animals, such as raccoons and coyotes, at the Milford Proving Grounds plant in Michigan. We fired off a letter of protest to GM President and CEO G. Richard Wagoner Jr., and in March, GM agreed to stop permitting employees to drown animals. Now, wild animals are humanely trapped and released. However, just days after receiving this news, PETA found out that GM was using Avitrol to poison birds at the Truck Products Center in Pontiac. Again, we sent a letter to the president, asking GM to discontinue the use of the Avitrol and rely on humane methods of control if necessary. In response, we received a letter from GM stating that on our advice, the company has directed its suppliers to stop the use of Avitrol to control birds immediately.

After reviewing correspondence and video footage from PETA showing the cruel treatment of lambs and sheep by the Australian wool industry, George - the U.K-based clothing brand that has taken the fashion world by storm - has taken pains to track the sources of its wool and has now given assurances that the company will not purchase Australian wool from farmers who mutilate lambs in a horrific procedure called "mulesing," in which terrified lambs are flipped upside-down and gardening shears are used to cut chunks of flesh from the animals' hindquarters - without any painkillers - in a crude attempt to reduce maggot infestation.