After receiving complaints that Newbury Comics was selling animal figurines made from rabbit fur, peta2 launched a campaign against the New England music store chain. Within a day of receiving more than 700 e-mails from peta2 activists, the retailer immediately removed fur products from its shelves and enacted a permanent ban on fur.

PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this compassionate decision, the company joined the ranks of top fashion retailers H&M, Forever 21, and others that have adopted fur-free policies. The move also sent a powerful message to the clothing industry that forcing rabbits, coyotes, foxes, and other animals to endure horrible lives and torturous deaths will not be tolerated.

Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain's stores in 36 states rid their racks of fur items in accordance with Forever 21's no-fur policy. Forever 21 took the fur-free pledge after peta2 launched a national boycott of the company in November 2004.

Upon learning that Forever 21 was selling clothing made of fur, peta2 threatened a boycott and called on its supporters to take action against the popular clothing chain. The response from activists was so overwhelming that Forever 21 contacted PETA to begin negotiations. The company's senior vice president soon vowed that the company would remove all fur from its stores and never sell it again.

After learning that clothing chain Urban Outfitters was selling a fur-trimmed wrap, PETA wrote to the company privately to ask it to pull the item and adopt a fur-free policy. When the company didn't respond, peta2 urged people to write the company and encourage it to become fur-free. After receiving nearly 4,000 e-mails from PETA members and peta2 Street Teamers, Urban Outfitters listened. In an e-mail to PETA, a representative of the company wrote, "[T]here is no fur in our stores, and this will continue to be the case."