Australian fashion designer Alannah Hill has agreed to stop using rabbit fur in her collections. The girly-chic designer had a change of heart after hearing from thousands of PETA Asia supporters who got fired up about fur after watching video footage that documents disgusting conditions on a Chinese fur farm.
2009 - Boston Proper Goes Fur-Free
After receiving complaints from concerned PETA members and supporters who were outraged that women's fashion retailer Boston Proper was selling fur in its catalogs and online, we immediately contacted the company and urged it to go fur-free. Boston Proper listened to our concerns about the cruelty that animals on fur farms endure--including being bludgeoned, beaten, and then skinned alive--and announced that it would immediately stop buying fur and would be completely fur-free as of January 1, 2010!
2007 - Newbury Comics Dumps Fur
After receiving complaints that Newbury Comics was selling animal figurines made from rabbit fur, peta2 launched a campaign against the New England music store chain. Within a day of receiving more than 700 e-mails from peta2 activists, the retailer immediately removed fur products from its shelves and enacted a permanent ban on fur.
2005 - J.Crew Cans Fur
PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this compassionate decision, the company joined the ranks of top fashion retailers H&M, Forever 21, and others that have adopted fur-free policies. The move also sent a powerful message to the clothing industry that forcing rabbits, coyotes, foxes, and other animals to endure horrible lives and torturous deaths will not be tolerated.
2005 - Gadzooks Goes Fur-Free
Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain's stores in 36 states rid their racks of fur items in accordance with Forever 21's no-fur policy. Forever 21 took the fur-free pledge after peta2 launched a national boycott of the company in November 2004.
