After reviewing correspondence and video footage from PETA showing the cruel treatment of lambs and sheep by the Australian wool industry, George - the U.K-based clothing brand that has taken the fashion world by storm - has taken pains to track the sources of its wool and has now given assurances that the company will not purchase Australian wool from farmers who mutilate lambs in a horrific procedure called "mulesing," in which terrified lambs are flipped upside-down and gardening shears are used to cut chunks of flesh from the animals' hindquarters - without any painkillers - in a crude attempt to reduce maggot infestation.