In 2001, PETA ended its "Murder King" campaign against fast-food giant Burger King after the company agreed to adopt a series of animal welfare guidelines. Since then, PETA has continued to hold behind-the-scenes discussions with Burger King about how the company could further improve its animal welfare requirements. In March 2007, after nearly six years of discussions with PETA, Burger King announced a groundbreaking new plan, placing it at the forefront of the fast-food industry with regard to animal welfare.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.