Hong Kong Media and Campaigns Assistant

Position Objective:

Term of Employment:

Reports to:

Primary Responsibilities and Duties:

• Coordinate and manage a media plan and an agenda of issues that can be released in Asia
• Organise and maintain a database of Chinese celebrities
• Draft and mail letters to celebrities and others, as needed
• Organise and regularly update an Asian media database
• Review news releases from other PETA offices and make recommendations about their potential effectiveness in Asia
• Develop ideas to increase celebrity involvement in animal issues
• Send out news releases (working with other PETA Asia-Pacific representatives), make follow-up and pitch calls to the media and work to keep PETA Asia-Pacific’s campaigns in the media spotlight
• Coordinate the translation of materials, as needed
• Coordinate the production of Chinese versions of PETA ads
• Communicate with media outlets around the country, encouraging them to run stories by providing them with materials (e.g., ads or exclusives)
• Assist with demonstrations and photo shoots, when needed
• Direct media calls to the proper people
• Travel when necessary for meetings, demonstrations or other activities
• Perform any other duties as assigned by the supervisor

Qualifications:

• Outgoing and personable manner with exceptional communication skills
• Excellent writing skills
• Fluency in both English and Cantonese, with fluency in Mandarin a plus
• Ability to deal patiently with the media
• Proven thorough knowledge of all animal rights issues
• Support for PETA Asia-Pacific’s philosophy and the ability to professionally advocate PETA Asia-Pacific’s positions on issues
• Must adhere to a vegetarian lifestyle
• Ability and willingness to travel if necessary
• Computer proficiency
• Commitment to the objectives of the organisation
• Previous activist experience preferred
• Hong Kong resident

If you are interested in working for PETA Asia-Pacific, please send your cover letter and curriculum vitae to Info@PETAAsiaPacific.com.