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About PETA > Work at PETA > Campaigns Media CoordinatorCampaigns Media Coordinator
Position Objective:
To generate media coverage of PETA's campaigns
Term of Employment:
Full-time
Reports to:
Senior Vice President and Director of Communications
Primary Responsibilities and Duties:
- Prepare and service news releases for PETA campaigns
- Pitch PETA campaigns and events to the media independently
- Develop target lists for issue and campaign coverage
- Track upcoming pitches on the communications/campaigns media calendar
- Develop new pitch ideas and ways to revamp news releases and pitches to increase media coverage of PETA campaigns
- Pitch profiles on or interviews with campaigners to TV and radio talk shows, features editors, and weekly papers
- Keep informed about local and national news stories, and track those that are relevant to PETA's campaigns
- Prepare and send out mailings to the media on specific issues and campaigns
- Assist campaigners with various duties relating to media coverage
Qualifications:
- Extensive knowledge of the media industry
- Ability to deal with a variety of people in a professional manner
- Ability to work on multiple projects simultaneously
- Ability to take initiative and follow through
- Ability to make sound judgments and work independently
- Proven exceptional oral and written communication skills
- Proven excellent organizational skills
- Proven ability to work well under pressure and tight meet deadlines
- Thorough knowledge of animal rights issues and campaigns
- Supportive position vis-à-vis PETA's philosophy and the ability to professionally advocate PETA's positions on issues
To apply now, please click here. If you are unable to complete the online application, please mail your résumé and cover letter to:
Human Resources Department
501 Front St.
Norfolk, VA 23510
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