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World’s Largest Green Tea Company Ends All Animal Testing

January 2010

After more than two years of private discussions with PETA, Japan’s ITO EN, Ltd – the world’s largest green-tea manufacturer, with more than $3 billion in annual global sales – has instituted a new policy prohibiting all animal testing. The company had previously conducted and funded painful and deadly experiments on animals that involved surgical mutilation and simulated drowning, among other procedures.