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Burger King Adopts New Industry-Leading Animal Welfare Policies

April 2007

In 2001, PETA ended its “Murder King” campaign against fast-food giant Burger King after the company agreed to adopt a series of animal welfare guidelines. Since then, PETA has continued to hold behind-the-scenes discussions with Burger King about how the company could further improve its animal welfare requirements. In March 2007, after nearly six years of discussions with PETA, Burger King announced a groundbreaking new plan, placing it at the forefront of the fast-food industry with regard to animal welfare.