100% Pure Pledges to Stay Out of China and 100 Percent Cruelty-Free

July 2013

Following talks with PETA, the San Francisco–based natural products company 100% Pure pledged not to sell its products in China until the requirements for tests on animals for cosmetics are lifted. PETA was proud to give 100% Pure our Courage in Commerce Award for its 100 percent compassionate decision to be kind to animals.