Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

PETA’s Vegetarian Campaign: Taking ‘Meatless’ Cuisine Mainstream!

When PETA was founded in 1980 there were no mass-marketed veggie burgers or cartons of soy milk to be had anywhere. Over the years, PETA has helped introduce, influence, and infuse vegetarian eating into the mainstream, and today there are more than 12 million vegetarians in the U.S. alone.

Vegetarian-friendly menus are sprouting up everywhere, and more and more eateries are focusing exclusively on vegetarian and vegan foods. In fact, veggie burgers are available at most major American restaurant chains, and there are now vegetarian alternatives to almost any animal food, from soy sausages and “Riblets” to Tofutti cream cheese and mock lobster.

Thanks to PETA, more and more people around the world every day are recognizing the cruelty involved in meat production and the link between meat consumption and exploding rates of heart disease, cancer, and strokes. Many people are making the switch to vegetarianism. And PETA isn’t just focusing on changing their minds—we’re also dedicated to helping people change their lives.

From our fantastic recipes and list of favorite products to our online shopping guide and free “Vegetarian Starter Kits,” PETA has all the information that anyone needs to adopt a healthy and humane vegetarian diet! In fact, a PETA survey revealed that 90 percent of the meat-eaters who ordered our “Vegetarian Starter Kit” changed their eating habits after reading the guide—half of them went vegetarian, and the other half are eating less meat.

Go vegetarian today; it’s the easiest and best way to protect animals from abuse. Order our free “Vegetarian Starter Kit,” which is full of recipes, shopping and health tips, and more.

Please also support PETA’s KFC campaign urging the cruel restaurant chain to eliminate the worst abuses that its animals suffer, such as broken wings and legs and being scalded to death in defeathering tanks. Read more about PETA’s work to improve the lives and deaths of farmed animals.