Inclusion in the cruelty-free section does not imply endorsement of any company or product by PETA. We encourage consumers to shop responsibly and to question companies about their products and business practices before making any purchase. PETA reserves the right to choose which companies will be included, based on each company’s policies.
Does PETA endorse the companies that are noted as cruelty-free?
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind