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Animal Times Advertising Terms and Conditions

  1. The terms and conditions set forth herein and in the attached Animal Times Advertising Insertion Form, Animal Times Display Specification Sheet, and Rate Card (hereinafter "the Terms and Conditions") shall govern the relationship between People for the Ethical Treatment of Animals, Inc., the publisher of Animal Times magazine (hereinafter called "the Publisher"), and the advertiser and/or advertising agency. Unless expressly agreed to in writing by the Publisher, no other terms or conditions shall be binding on the Publisher.
  2. The advertiser and/or advertising agency represent/s and warrant/s that it is/they are duly authorized to publish the entire contents and subject matter of the advertisements submitted for publication. In consideration of the publication of advertisements, the advertiser and/or advertising agency, jointly and severally, agree/s to pay the Publisher the agreed advertising rate and to indemnify and hold harmless the Publisher, its officers, directors, employees, successors, and assigns from any loss, liability, or expense (including reasonable attorneys' fees) incurred as a result of any claim arising from or relating to the contents or subject matter of such advertisements.
  3. The Publisher reserves the right, in its absolute discretion and at any time, to cancel or reject any advertisement. All advertised products or services must adhere to the Publisher's cruelty-free standards. Specifically, all advertised products must not be tested on animals (advertisers offering cosmetics or household products must sign/have signed PETA's Caring Consumer statement of assurance) and must be vegan (containing no animal ingredients, including, for example, leather, wool, silk, down, fur, collagen, lanolin, honey, etc.). Advertised products and services cannot involve any harm to or exploitation of animals in their production or execution. Inclusion in Animal Times does not constitute an endorsement by the Publisher of the products or services offered by the advertiser. All advertisements must be clearly identified by the trademark or signature of the advertiser. Those which, in the absolute discretion of the Publisher, can be confused with editorial pages will be marked "Advertisement."
  4. In its absolute discretion, the Publisher reserves the right to cancel publication of any issue of Animal Times. In the event of cancellation by the Publisher, the advertiser and/or advertising agency shall have the option to receive a refund of all monies paid to the Publisher for the advertisement or to submit an advertisement to be reviewed by the Publisher for inclusion in a future issue. The liability of the Publisher for any act, error, or omission shall not exceed the cost of the space occupied by the error. The Publisher will not, in any event, be liable for consequential damages, including, but not limited to, lost income or profits. The Publisher shall not be subject to any liability whatsoever for any failure to print, publish or circulate any issue or issues or part thereof, or otherwise fulfill an order, occasioned by accidents, fires, strikes, work stoppages, or other circumstances beyond the Publisher's control. Unintentional or inadvertent failure of the Publisher to print, publish, or circulate advertising shall not be considered a breach of the Terms and Conditions.
  5. All rates are subject to change without notice.
  6. Rate deals and discounts cannot be combined.
  7. All restrictions, including but not limited to positioning, separations, facings, editorial adjacencies, or other stipulations, are at the absolute discretion of the Publisher. The Publisher makes no guarantee that advertisements will not face membership cards, be backed by coupons, and/or be adjacent to other advertisements and/or disturbing images or content.
  8. All payments are due and payable to the Publisher on or before the deadline to submit designed artwork (hereinafter called "the Closing Date"). Upon default in payment by the advertiser and/or advertising agency, the Publisher shall be absolved of its duties hereunder and shall have no obligation to print the advertisement.
  9. Cancellations and/or changes are not accepted after the Closing Date except at the Publisher's absolute discretion. In the event that the advertiser and/or advertising agency purchase/s a package to run multiple advertisements and then cancel/s any portion of the package, any and all discounts shall become null and void, and the Publisher shall reserve the right to reassess publication rates.
  10. It is agreed that the Terms and Conditions shall be interpreted according to the laws of the Commonwealth of Virginia, United States of America, and any arbitration or judicial proceedings to enforce or interpret the terms hereof may be brought only in Norfolk, Virginia. In the event that a dispute arises regarding the Terms and Conditions, the parties agree to submit the dispute to binding arbitration. The Publisher shall select an arbitrator of its choice, the advertiser and/or advertising agency shall select an arbitrator of its/their choice, and the chosen arbitrators shall select a third arbitrator who will preside during all proceedings. The decision of the arbitration panel may be enforced in a court of competent jurisdiction.


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