Dominique SwainDominique Swain, star of Lolita, did her homework and decided no way would she ever wear fur. This ad educated thousands when it appeared in Daily Variety.

“I think it is really disgusting that designers use fur and it’s disgusting that people wear fur. It has to stop.

It’s so unnecessary in today’s world, with the technology we have. I’m wearing fabulous “ultrasuede.” This is totally the look of leather. There’s a way to get it without death involved.”
—Designer Mark Bouwer

Britney SpearsFor an oh-so-steamy look in her "Oops...I Did it Again" video, pop princess Britney Spears slipped into a skin-hugging, scarlet pleather bodysuit.

Britney’s doing it. Alicia’s doing it. You can do it, too! Buy pleather and natural fibers, never skin.

ETA members ...PETA members have handed out hundreds of fur coats and hats—donated by former fur-wearers and devalued with armbands reading “recycled fur”—outside homeless shelters to society’s neediest people, the only ones who have any excuse for wearing fur.

• Donate unwanted furs to PETA for use in our educational campaigns.

Rue McClanahan Bea Arthur and Rue McClanahan congratulated Debra Callegari, Toni Danile, and Donna Paugh, who each donated a fur coat on the same day, marking the 10,000th fur sent to PETA by a former wearer.

“I think it is really disgusting that designers use fur and it’s disgusting that people wear fur. It has to stop. It’s so unnecessary in today’s world, with the technology we have. I’m wearing fabulous “ultrasuede.” This is totally the look of leather. There’s a way to get it without death involved.”
—Designer Mark Bouwer




From cards to hand to fur-wearers to posters, stickers and leaflets that educate about leather and fur, we have all the tools you need, and you have your voice. Please use it!

Fashion Victim Two Good Reasons Not To Buy Fur Whats Wrong With Leather

You Can Help
Fur Hurts!• Remind others that they can stop cruel killing by not wearing fur and leather. Call 757-622-7382, extension 1418, to order PETA’s “Fur Hurts” cards.

Check out our Fur Campaign materials at FurIsDead.com and our leather materials at CowsAreCool.com.

Get Dramatic
The media cameras came out when fur-clad PETA members crammed into small wire cages outside busy malls drew attention to the miserable conditions on crowded, filthy fur farms. In summer, caged animals suffer and die from heat exhaustion and dehydration. In winter, they freeze.

• Organize a cage demo in a busy shopping area—call PETA call PETA for help. (757) 622-PETA