Engine-ious Ads We Love
PETA pal Rodney Dangerfield jokes about it, but savvy ad execs know that disrespecting animals is never funny—no wonder the hottest trend in autos is pro-animal ads! Our faves:
• Volvo’s commercial, “Storm,” shows a couple pulling off the road during a storm to help a sea turtle (actually a lifelike puppet) make it back to the ocean. (www.volvocars.com)
Robert Austin
Director of Marketing and Communication
Volvo Cars
7 Volvo Dr., Building A
Rockleigh, NJ 07647
E-Mail Volvo
Advertising Agency:
Mr. Ron Berger
Messner, Vetere, Berger, McNamee, Schmetterer
E-Mail: Ron.berger@mvbms.com
• A Land Rover commercial features a couple scrapping their evening’s plans to rescue a stray dog. (www.landrover.com)
Jim Selwa
Vice President, Marketing
Land Rover of North America Inc.
4371 Parliament Place
Lanham, MD 20706
E-Mail: jselwa@landrover.com
Advertising Agency:
Roy Spence
President
GSD&M
E-Mail: Karen_greer@gsdm.com
• Volkswagen print ads in U.K. publications declare, “Say no to fur.” (www.vw.com)
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 Let companies know you’re watching them!
• Visit PETA-online.org to view all the winning—and losing—ads.
• And let us and the companies know how you feel when you see an animal-friendly ad or an ad that disrespects animals.
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 Hold Your Nose!
The Litterbox Award Goes to... the Ford Motor Company for boasting about all of the leather in its Luxury KA. Animals killed for their skins endure unanesthetized castration, branding, tail-docking, dehorning and broken bones during a grueling trip to the slaughterhouse, where many are still conscious when their throats are slit. Caring consumers steer clear of leather—tell Ford why this ad stinks! Write:
Jacques A. Nasser
President and CEO
Ford Motor Company
The American Road
Dearborn, MI 48121-1899
E-Mail Ford
Designer Marie Gray featured a photo of her daughter sitting on the trunk of a sad circus elephant. Let Ms. Gray know that elephants would much rather be free living with their families than chained, abused, and sat upon by thoughtless humans.
Marie Gray
St. John Knits
2722 Michelson Dr.
Irvine, CA 92614
E-Mail: webmaster@sjk.com
Wamsutta bedding and towels, owned by Springs Industries, Inc., shows its cavalier attitude about the cat overpopulation crisis. A woman’s “to do” list makes kittens seem as disposable as garbage.
Crandall C. Bowles
Chairman and Chief Executive Officer
Springs Industries, Inc.
P.O. Box 70
Fort Mill, SC 29716
E-Mail Springs
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