Cow and Pigs on Parade
A PETA “cow” joined a herd of colorful fiberglass bovines roaming the city during the CowParade New York 2000. Ours urged New Yorkers to adopt a leather-free lifestyle. In Cincinnati, two PETA “pigs” decorated with veggie messages joined the Big Pig Gig.

“Stick It to ’Em” Contest!
It’s easy to speak out against animal abuse—when you let PETA’s eye-catching stickers do the talking! Tell us where you use PETA stickers—and send us a photo—and you could win a PETA logo watch!

Mothers Against Premarin
Photographer Jody Boyman, eight months pregnant, kicked off PETA’s new “Mothers Against Premarin” demos by sitting in a wooden stall. Pregnant mares are confined to such stalls for months on end so that their urine can be collected for the menopause drug Premarin. Boyman and her husband, syndicated cartoonist Berkeley Breathed, are long-time PETA supporters.

Victory! McDonald's Gives Chickens a Break Today
PETA has announced a one-year moratorium on our campaign against McDonald's following important steps taken by the fast-food giant that will reduce the suffering of 5 million laying hens who produce eggs for McMuffins and breakfast biscuits.

McDonald's announcement came after a heated 11-month international PETA campaign and directly on the heels of our widely publicized plan to distribute "Unhappy Meal" boxes filled with "bloodied" toy animals.

McDonald's has advised the producers of the nearly 2 billion eggs that it buys in the U.S. every year to increase the size of chicken cages, phase out debeaking and stop using forced-molting (starving chickens in order to make them produce more eggs).

The decision is likely to cause a ripple effect within the egg industry. "Essentially, McDonald's is responding to social pressure," University of Georgia poultry science professor Bruce Webster told the Wall Street Journal. "This is going to place a moral imperative on other producers."

PETA has commended the fast-food chain for the improvements but urges further action. McDonald's has been given one year to act on the elimination of eight other cruel practices, including the confinement of sows to concrete stalls and the scalding of live chickens, activities so abusive that they have been banned in other countries.

Sky-High Circus Protest
PETA’s Paul Chetirkin joined Compassion Over Killing to scale a skyscraper in Washington, D.C., and drop a 50-foot-long banner reading, “Ringling Kills Animals.” Since January 1998, at least five animals used by the Ringling Bros. and Barnum & Bailey Circus have lost their lives, and the circus has been cited for failure to meet the minimal standards of the Animal Welfare Act.

Ad It Up
Moviegoers warmed up to the plight of chained dogs after seeing PETA’s “Cold” ad. If you have a big-screen budget (cinema ads can be costly) and would like to sponsor this ad in your area, please call Tracey McIntire in PETA’s Media Department at 757-622-7382, extension 340—or ask theater managers to run it as a public service.

PETA Billboard Targets “Beef” Bellies
PA urged men living in the “fattest” cities (as determined by Men’s Fitness magazine) to stop being “whoppers” and go veg. Studies have found that on average, vegetarians are significantly leaner than meat-eaters. Even fish and poultry are sky-high in fat compared to veggie foods and contain as much artery-clogging cholesterol as beef.

Charlize’s “Pet” Peeve: Puppy Mills
Charlize Theron narrated PETA’s video exposé featuring footage of a Kansas puppy mill where dogs were kept in filthy wire cages and suffered from health problems, including oozing eyes, mange, and abscessed feet from standing on cage floors. Charlize encourages viewers to adopt animals from shelters instead of buying them from pet stores. PETA’s hidden-camera footage was recently seen by millions when it was featured on Dateline NBC.

You Can Help
Never buy an animal from a pet shop. Buy supplies only from catalogs or stores that don't sell animals.

Was Your Supper a Someone?
As many people prepared to celebrate Easter with a traditional ham dinner, actor James Cromwell appeared in our first-ever “ham-free Easter” ad. Cromwell, who went vegan after playing Farmer Hoggett in Babe, narrated PETA’s TV ad, urging viewers, “Please stop eating pigs.” The ad steered viewers to free vegan recipes, available online at www.peta-online.org.