A group of PETA members from around the world gathered in Pamplona this year just before the annual Running of the Bulls. But rather than charging ahead of the bulls, who are terrified by the noise and crowds as they are stampeded, slipping and sliding down the slick streets on their way to death in the bull ring, activists streaked through the city two days ahead of time. Their reason for racing? To prove that there are more interesting, fun and humane ways to celebrate an old “tradition” that is long past its expiration date.

Our “Human Race” was such a success (unlike the Running of the Bulls in which three people were seriously injured) that activists are clamoring to return next year—and I would like to extend a personal invitation to you to join them. Together, we can show the mayor of Pamplona, and Running of the Bulls organizer, the ironically named House of Mercy, and tourists from around the world that there’s a benefit to a wonderful new tradition. After all, New England towns that once built their livelihoods on harpooning whales now profit by selling whale-watching trips, whale T-shirts and whale song tapes!

The Running of the Bulls would have ended decades ago but for tourist curiosity and money. Few visitors to Pamplona realize what the bulls endure. As the bulls run in panic, they suffer bruises, cuts and broken bones. Later, they are tortured to death with knives and swords in the bloody bull ring.

The Spanish cities of Calonge, Tossa de Mar, Vilamacolum and La Vajol have outlawed all bullfighting and bull runs. Please help us to put Pamplona on this list.